Tuesday, 9 October 2012

The Becks Canvas.

The idea behind Becks Canvas was to create an emotional bond between Beck’s and their target consumer whilst strengthening Beck’s credentials in the art world. At the core of the campaign was a competition to which student’s from the Royal College of Art could submit their leading piece of artwork to win exposure on the labels of beer bottles.





Becks- Living beyond labels.

 
 Six artist have taken over the Beck's bottle this summer. Beck's believe in supporting independent thinkers. And the world can always use more art and less labels. Other artists include Aerosyn-Lex from New York, Bert Rodriguez from Los Angeles, Freegums from Miami, Geoff McFetridge from Los Angeles and Willy Chyr from Chicago.