Sunday, 9 January 2011

T shirt-history

T-shirt (T shirt or tee) is a shirt which is pulled on over the head to cover most of a person's torso. A T-shirt is usually buttonless and collarless, with a round neck and short sleeves.

T-shirts are typically made of cotton or polyester fibers (or a mix of the two), knitted together in a jersey stitch that gives a T-shirt its distinctive soft texture. T-shirts can be decorated with text and/or pictures, and are sometimes used to advertise (see human billboard).

T-shirt fashions include styles for men and women, and for all age groups, including baby, youth, and adult sizes.

The T-shirt evolved from undergarments used in the 19th century, through cutting the one-piece "union suit" underwear into separate top and bottom garments, with the top long enough to tuck under the waistband of the bottoms. T-shirts, with and without buttons, were adopted by miners and stevedores during the late 19th century as a convenient covering for hot environments.


History

T-shirts, as a slip on garment without buttons, originally became popular in the United States when they were issued by the U.S. Navy during or following the Spanish American War. These were a crew-necked, short-sleeved, white cotton undershirt to be worn under a uniform. It became common for sailors and Marines in work parties, the early submarines, and tropical climates to remove their uniform "jacket", wearing (and soiling) only the undershirt. It is possible that the Navy uniform boards first discovered the T-shirt by watching dock crews.

Named the T-shirt due to the shape of the garment's outline, they soon became popular as a bottom layer of clothing for workers in various industries, including agriculture. The T-shirt was easily fitted, easily cleaned, and inexpensive, and for this reason, it became the shirt of choice for young boys (perhaps more the choice of their mothers than of the boys themselves). Boys' shirts were made in various colors and patterns.

By the time of the Great Depression, the T-shirt was often the default garment to be worn when doing farm or ranch chores, as well as other times when modesty called for a torso covering but conditions called for lightweight fabrics.

Following World War II it became common to see veterans wearing their uniform trousers with their T-shirts as casual clothing, and they became even more popular afterMarlon Brando wore one in A Streetcar Named Desire, finally achieving status as fashionable, stand-alone, outer-wear garments.[1]

Beginning in the late 1960s, the T-shirt became a medium for wearable art. Psychedelic art poster designer Warren Dayton pioneered several political, protest and pop-culture art featuring images of Cesar Chavez, political cartoons and other cultural icons in an article in the Los Angeles Times magazine, West in late 1969. Today, many notable and memorable t-shirts produced in the 1970s have now become ensconced in pop culture.

Examples include the bright yellow happy face T-shirts, the Rolling Stones tops with their "tongue and lips"[2] logo, and the iconic "I ♥ N Y.”

Another popular shirt design among tourists is the funny phrase, “My parents went to ______ (name of place), and all I got was this lousy shirt!.”

They can also be used to carry commercial advertisingsouvenir messages and protest art messages.


Trends

T-shirts were originally worn as undershirts. Now T-shirts are worn frequently as the only piece of clothing on the top half of the body, other than possibly a bra or an undershirt (vest). T-shirts have also become a medium for self-expression and advertising, with any imaginable combination of words, art and even photographs on display.[3]

A T-shirt typically extends to the waist. Variants of the T-shirt, like the tank topcrew neckA-shirt (with the nickname "wife beater"), muscle shirtscoop neck, and the V-neck have been developed. Hip hop fashion calls for "tall-T" T-shirts which may extend down to the knees. A 1990s trend in women's clothing involved tight-fitting "cropped" T-shirts that are short enough to reveal the midriff. Another popular trend is wearing a "long-sleeved T-shirt", then putting a short-sleeved T-shirt of a different color over the long-sleeved shirt; this is known as "layering".


Decoration

In the early 1950s several companies based in Miami, Florida, started to decorate T-shirts with different resort names and various characters. The first company was Tropix Togs, under founder Sam Kantor, in Miami. They were the original license for Walt Disney characters that included Mickey Mouse and Davy Crockett. Later other companies expanded into the T-shirt printing business that included Sherry Manufacturing Company also based in Miami. Sherry started in 1948 by its owner and founder Quinton Sandler as a screen print scarf business and evolved into one of the largest screen printed resort and licensed apparel companies in the United States.

In 1959, plastisol, a more durable and stretchable ink, was invented, allowing much more variety in T-shirt designs.

In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and screen-printing on the basic T-shirt. In the late 1960s Richard Ellman, Robert Tree, Bill Kelly, andStanley Mouse set up the Monster Company in Mill Valley, California, to produce fine art designs expressly for T-shirts. Monster T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana culture.[4] Additionally, one of the most popular symbols to emerge out of the political turmoil of 1960s were T-shirts bearing the face of Marxist revolutionary Che Guevara.[5]

The most common form of commercial T-shirt decoration is screen-printing. In screen-printing, a design is separated into individual colors. Plastisol or water based inks are applied to the shirt through mesh screens which limits the areas where ink is deposited. In most commercial T-shirt printing, the specific colors in the design are used. To achieve a wider color spectrum with a limited number of colors, process printing (using only cyanmagentayellow and black ink) or simulated process (using only white, black, red, green, blue, and gold ink) is effective. Process printing is best suited for light colored shirts. Simulated process is best suited for dark colored shirts. Very few companies continue to use water-based inks on their shirts. The majority of other companies that create shirts prefer to use plastisol due to the ability to print on varying colors without the need for color adjustment at the art level.

Specialty inks trend in and out of fashion and include; shimmer, puff, discharge and chino based inks. A metallic foil can be heat pressed and stamped onto any plastisol ink. When combined with shimmer ink, metallics give a mirror like effect wherever the previously screened plastisol ink was applied. Specialty inks are more expensive to purchase as well as screen and tend to appear on garments in boutiques.

Other methods of decoration used on T-shirts include airbrushappliqueembroidery, impressing or embossing and the ironing on of either flock lettering, heat transfers, ordye-sublimation transfers. Laser printers are capable of printing on plain paper using a special toner containing sublimation dyes which can then be permanently heat-transferred to T-shirts.

In the 1980s, thermochromatic dyes were used to produce T-shirts that changed color when subjected to heat. The Global Hypercolour brand of these was a common sight on the streets of the UK for a few years, but has since mostly disappeared. These were also very popular in the United States among teenagers in the late 1980s. A downside of color-change garments is that the dyes can easily be damaged, especially by washing in warm water, or dye other clothes during washing.

At the turn of the 21st century, designing custom T-shirts online became more popular. Popular websites began to use digital printing (such as Direct to Garment or DTG printing) to allow customers to design their own T-shirts online with no minimum orders. In the beginning, DTG could not print well on dark garments; however, with the help of some online T-Shirt retailers, printer manufacturers such as T-Jet have all but perfected the process, providing consumers with many more printing options.[6]


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An example of tie-dyed t shirt 


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Teenagers at a Los Angeles high school, 1974. All are wearing T-shirts; the one on the far left has a hand-written slogan



Expressive message

Since the 1980s, T-shirts have flourished as a form of personal expression.

Screen printed T-shirts have been a standard form of marketing for major consumer products, such as Coca-cola and Mickey Mouse, since the 1970s. However, since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall advertising campaigns. Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer T-shirt branding include Calvin KleinFUBURalph Lauren and The Gap. These examples also include representations of rock bands, among other obscure pop-culture references. Licensed T-shirts are also extremely popular. Movie and TV T-shirts can have images of the actors, logos and funny quotes from the movie or TV show. Often, the most popular T-shirts are those that characters wore in the film itself (e.g., Bubba Gump from Forrest Gump and Vote For Pedro from Napoleon Dynamite).

Designer Katharine Hamnett in the early 1980s pioneered outsize T-shirts with large-print slogans. The early first decade of the 21st century saw the renewed popularity of T-shirts with slogans and designs with a strong inclination to the humorous and/or ironic. The trend has only increased later in this decade; embraced by celebrities, such as Britney Spears and Paris Hilton, and reflected back on them, too ('Team Aniston').[citation needed] The political and social statements that T-shirts often display have become, since the first decade of the 21st century, one of the reasons that they have so deeply permeated different levels of culture and society.[citation needed] The statements also may be found to be offensive, shocking or pornographic to some. Many different organizations have caught on to the statement-making trend, including chain and independent stores, websites, and schools.

A popular phrase on the front of T-shirts demonstrating T-shirts' popularity among tourists is the humorous phrase "I did _____ and all I got was this lousy T-shirt." Examples include "My parents went to Las Vegas and all I got was this lousy T-shirt."

T-shirt exchange is an activity where people trade their T-shirts they are wearing. Some designs specifically write on the shirt "trade with me"


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T-shirts with bold slogans were popular in the UK in the 1980s.


Enviromental impact

life cycle study of one T-shirt brand shows that the CO2 emissions from a T-shirt is about 4 kilograms (8.8 pounds) -- including the growing of the cotton, manufacturing and wholesale distribution.[7] The loss of natural habitat potential from the T-shirt is estimated to be 10.8 square meters (116 square feet).


Replica football shirts, normally replicas of the sports shirts worn by sportsmen, are commonly found in the football (soccer) market, with increased popularity after the commercialisation of football in the 1990s. With the rise of advertising in the mid 20th century,sponsors' logos began to appear on the shirts, and replica strips were made available for fans to purchase, generating significant amounts of revenue for clubs.

In the United Kingdom, several clubs have been accused of price fixing, and Manchester United were in fact fined in 2003.[9] The high prices, and the fact that new designs are brought out each season for many clubs, mean that shirts are often the subject of satire among football fans, but many still consider it an obligation to wear them. Newcastle United and Manchester United fans for example have a famously high take-up rate on their clubs black and white striped and red and white shirts respectively. The prices have also led to many fans buying fake shirts which are imported into the UK from ThailandMalaysia and Far East Asia; many sellers on eBay now indicate that their shirt are real rather than fake.[10]

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World records

Nick Umbs of Burke, Virginia broke the U.S. record for most T-shirts worn at one time.[11] Nick donned 183 T-shirts between sizes small and 10XL during a six-hour session in October 2007. Nick's record-breaking stunt was recorded by the Discovery Channel for the show "Is It True?".[12]

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